How to stand out with a great and recognizable logo

Have an idea for startup - checked  

Find platform on which to build your online store - checked

Start designing your store - checked

Insert logo of your company ... loading

Pretty much this is the sequence of actions when you start a business. The logo is very important part of your brand. This is the thing that will distinguish you from other sellers. And if your logo is great it will become the part that will stay in customers’ minds and with what they’ll connect your brand.  

So after you created your Sellfer online store, it is time to think about your logo. In the next few lines we will tell you what are the essentials of one great and recognizable logo.

First things first, logo must be simple. What we mean is that it’s not recommended to use complex illustrations and images which are not recognizable at first sight. Also, if your logo is mix of image and text, it is better if the accent is on the text, not the image. Good example of simple logo is the one of Apple.

Next important thing is the font. It must be easy to read as in small or big format. Great example of such logo is Nike.

If your logo is colorful, you have to limit the number of used colors. More of the successful logos in the world contain no more than 3 colors. Just think about the logo of CocaCola. And since we are talking about colors, it is good to think whether your logo is as effective in black and white as in color. After all, there might be a moment when you’ll have to print your logo in black and white.

Another good strategy when creating a logo is to think how it will look and sound after 10 and why not 20 years. After all, Nike was founded 1964 and today its logo is one of the most recognizable in the world.

After you know the essential steps in creating logo it’s time to start. We know that not all of you are designers and others don’t have enough money to pay to someone else to create them a logo. Not to mention that the process of explaining to someone your idea for logo, so they can create it for you, sometimes can be really long and frustrating.

That’s why we decide to give you some good examples of websites where you can create your own logo for free, by yourself.

Logojoy.com, Tailorbrands.com and Logogenie.com are websites where all you need to do is write your name, describe shortly in what industry you’re operating and voila! After a couple of clicks you have created your logo.

It’s that simple. And how we said earlier - simpler, the better.