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All about discounts and how to set them properly


You created the perfect store and now want to boost your sales a little bit either for Black Friday or start a Christmas sale. What a better way to do this than to add a discount to products, or why not to a whole category of products. Within the next lines, we’ll be explaining to you what kind of discounts your webshop has and how they interact with each other. There are five kinds of discounts:

  1. Flat discount to a product
  2. Percent discount to a product
  3. Category discount
  4. Global discount
  5. Coupon discount
Flat Discount to a product

The flat discount on the product is the main discount. It overrides all other discounts if the product has any. It decreases the price of the product with the amount entered in the discount field. You can add the start and end date of the discount if you want to. If no dates are set the product will be discounted until you decide to remove the discount.

Percent Discount to a product

The percent discount on the product is the second in command. It will decrease the price of the product with the percent you entered in the discount percentage field. You can add the start and end date of the discount if you want to. If no dates are set the product will be discounted until you decide to remove the discount. Keep in mind that if you enter a flat and percent discount flat discount will override the percentage one.

Category discount

The category discount is the third in line if there is no flat or percentage discount. Add a percent discount to the category and all products that belong to it will use it. If the product belongs to more than one category and all of them have a discount the product will use the bigger category discount. Note that if one product has a flat/percent discount and belongs to a discounted category at the same time the flat or percent discount will override the category discount.

Global discount

The global discount decreases all products from your store with the percent you entered. Keep in mind that if some of your products have their own discount or belong to a discounted category those discounts will override the global one.

Coupon discount

Coupon discounts can be applied to all products no matter if they are discounted or not. Once the option “Apply to discounted products” is marked the coupon can be applied to those otherwise customers will be able to apply coupons only to not discounted products. Coupons can decrease products’ prices by a fixed amount or by a percent. They have a start and end date and can be created for categories or for separate products.