It’s proved that people spent more money during holidays, no matter Valentine’s day, Christmas or Mother’s day. Usually days before holidays people start thinking about what presents to buy for their friends, family, and colleagues. More and more people are looking for presents online among thousands of online shops. Research shows that online shopping has drastically increased over the last years. Considering this, if you are an online shop owner and want to benefit from holiday shopping, you’ll want to read the next few lines.
Have you heard about upselling?
This is a technique whose purpose is to make customers spend more money on an upgraded version of the purchased products. You can also offer your customers free delivery or discount which they will be able to use if order products for a minimum amount. The essence of upselling is to motivate the buyer to spend more money than originally planned.
No obligatory registration
We do not recommend you make registration obligatory for the holidays. Don’t forget that regular customer is the one who needs your products. On the contrary, holidays’ customers buy presents for their families, not something for their needs, so the possibility to return to your shop is small. So you better make the checkout maximum short during holidays. As a matter of fact, it’s better if your store has one-page checkout the whole time, but this is a topic for another article.
Add countdown timer
Research shows that people spend more money when they are limited in time for buying something. You can add a timer that countdowns days to Christmas, for example. Or to countdown the time left for the discount. The idea is to find what is important for the customers and to offer limited time to buy it.
Form discounts in attractive for customers way
If the actual cash discount is not so noticeable, advertise it as a percentage: “30% Discount” instead of “Save $30”.
If your online store doesn’t have an online consultant you may want to think about that. When customers order products for presents, lots of them will want to be consulted.
Follow these simple rules and you’ll see how your sales will increase significantly.